This is part 3 of my review of Tiffany Dow’s “Guide to Cashing In on Shiny New Object Syndrome.” Last time, in part 2, I wrote about the sales letter. This post will be on what happens after you hit the “BUY” button.
What Happens Next…
Okay, so you hit the “BUY” button. What happens next?
You’re taken to a secure order form, where you have the choice of paying with your credit card or PayPal. I like having that choice! Paying with PayPal may be faster, but paying with a credit card gives you more options…
And once you click on the Pay Now button, you’re taken to a payment confirmation page, with a link to click on to complete your order.
And what comes after THAT is the key. You will go to…
a download page!
Yes, you get to download your guide right away. There are no upsells, one time offers, or anything else of that nature. Just what you paid for and were hoping to get.
The guide arrives in a zip file, which you can unzip with software you probably have on your computer. Mostly just double-click on it. Or right-click.
And you get the guide itself, which is a PDF document, readable on just about any computer.
How long? 36 pages, and no fluff. The disclaimer etc. page is just one page. Ditto the table of contents.
Which means that the actual text starts on page 4 and continues all the way to page 36. It’s in fairly small print too, big enough to read, but not so big that you feel she was fluffing things up to fill the pages.
In fact, this document is eminently printable, without wasting paper or ink. And while I rarely print documents anymore, I printed this one, because the content to page ratio was worth it. Also, so I can keep it next to my computer as I work on my review, and as I implement the next reviews…
What’s Inside?
Tiff doesn’t waste any time (hers or ours) with preliminaries. She jumps right in and tells us just how to turn our shiny new objects into cash. The strategy is basically to implement the shiny object, and report (in review form) what happens.
Not only does this strategy help the buyer of the book, by forcing them to actually do something with their new purchases, and make money with them, but it also helps others, who get an honest review of what happens on the other side.
This is especially useful for products that are less transparent about what’s inside, i.e., those annoying “blind” sales pages.
She also assured the reader that even if they don’t have any readers yet, they’ll will arrive in due time. The concept of writing about what really happens when you’re trying to actually USE a product is just too compelling, especially when written in “serial” form.
Tiff points out that there are a few must-do’s:
Write regularly, and be honest and unapologetic. No brown-nosing allowed! She also stresses the importance of letting our personality shine through. Great examples of the kinds of reviews she’s talking about are her own reviews, and she draws on those for examples.
Which Niche?
The headline on page 6 is a great Tiff-ism and tells you exactly which niche she recommends:
Anyone who tells you to avoid the make money online niche is a liar
Blunt and very much to the point. If that offends you, this is not the book for you!
She then proceeds to support her statement!
And I almost weep in frustration that I hadn’t read that book 5 years ago when I first got started. It would have greatly accelerated the course of my online career (and especially my income).
Ah well, better late than never. I just resolved that all the products I’ll review in this series will be make money online products. Of course they would, since I’m on My Favorite Web Stuff blog, but still…
So finally, I get to buy all those tempting yet potentially dubious products that are filling my inbox…
The key is to share your experience, and write about it honestly and directly, and if possible, in an entertaining way đ
Next section title:
If You Sucked at Product Reviews in the Past, No Problem
Now that’s a heartening headline. And Tiff wastes no time to show us just how much easier her review style will be than the “old-fashioned” kind. Basically, all the old “rules” go out the window, to be replaced with Tiff’s rules.
How To Get Started
The next section shows you how to build your review blog. Intimidated? Don’t be. Tiff gives you easy step-by-step instructions on how to set it all up.
Since I already have a blog, and in fact lots of blogs, I didn’t need this section, but I still got a few good ideas from it. And once again, I wish I had read this a few years back – it would have saved me a LOT of headaches when I first learned how to set up a blog. It seems everyone teaching it back then went about it the VERY roundabout way.
Next time… more on the reviews!
In the meantime, if you want to follow along and get started with your own review blogs, feel free to get your own copy of Tiff’s Guide to Cashing in on Shiny New Object Syndrome.
Elisabeth
P.S.: Also look for the first installment of my first Tiff Style Review of Kevin Riley’s Commission Stealth Bombs. The timing is perfect, as you’ll see in my next post.
CLICK HERE for Part 4 of my review of Tiff’s SNO Guide
CLICK HERE for Part 1 of my review of Tiff’s SNO Guide
CLICK HERE for Part 1 of my review of Kevin’s Commission Stealth Bombs
P.S.: Want to be alerted to new posts in my review series? Just fill in your info in the form below and I’ll send you a notice when I post new reviews. In order to avoid cluttering up your inbox too much, though, I will combine such alerts into one email if I post more than one new review part in a day or two.
