Tag Archives: choosing affiliate products to promote

Affiliate Marketing Strategies – Two Approaches That Work

Affiliate Marketing is all about finding products to recommend – and then recommending them.

There are a couple of challenges and variations to the concept. I’m going to write about two of these. While there are differences in the two approaches, they have some basics in common.

The basics:

1) Find a great product (or service).

It’s essential to find something that works. You want happy customers, not refund requests. After all, you don’t want to have to return your commissions.

2) Make sure the product is in demand

No matter how fantastic the product may be, if no one’s looking for it, it’ll be a hard sell. And it’s not always as easy as it looks. I have come across surprising contrasts. After a good degree of success with one product, I started promoting a similar product to a matching audience, and have gotten no takers.

Why? Beats me. Either they’re not as willing to buy, or they’re not responding to the product quite the same way, or one aspect of the original product that’s not included in the second product makes a huge difference in conversion.

So the lesson is – try to promote a range of products. Some will work better than others.

The product is only part of the equation. You also want to make sure that the affiliate program is set up well. Plus, you may be interested in how quickly they pay…

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