Today, I have a guest post/article (reprinted with permission from Marlon Sanders’ blog). Marlon is probably my all-time favorite internet marketing guru. For starters, it’s mostly because of his amazing product creation dashboard (where he led me through the product creation process in baby steps and provided all the tools I needed to actually do them) that I now have an actual product and am working on more!
UPDATE: And right now, I’m working my way through his newest dashboard, the BIG TICKET Dashboard! By the way, I’m doing an “implementation review” on it, starting with the first installment right here!
And guess what! I actually got to meet Marlon (that’s him on the photo above) and talk with him in person at UnSeminar5, where he wasn’t even scheduled to speak or anything. He just showed up to hang out! And he gave me some GREAT advice on how to fix a very frustrating problem I’ve been having.
Now I like him even more. Not only is Marlon brilliant and has fantastic products, and not only does he stand out because he’s so refreshingly unpretentious and down-to-earth in a field (internet marketing) that’s so filled with hype, but he’s also REALLY nice (and fun!).
So here’s now his article, which I think is excellent and very useful, and I’m publishing it here in hopes that you’ll find it as helpful as I did. Enjoy!
7 Steps To Promos That Work!
How To Find Your Target Folks, Get ‘em On Your Email
List, Then Send Out Emails That Get ‘em To ACT! …
And What You Can Do Starting Today!
By Marlon Sanders
The formula for making sales online isn’t particularly complex.
1. You find out where your people hang out
2. You find ways to reach ‘em with your message
3. You offer ‘em somethin’ free to get ‘em on your list
4. Capture their name and email on your Squeeze page
5. You send emails
6. From emails you send ‘em to multiple conversion processes
7. Follow the 3 laws
Let’s break this down.
1. Find out where people hang out.
This means you find the forums they hang out in, the blogs they read, the sites they go to.
That way, you can do your surveys, run banner ads, and find the folks who have the lists.
2. Find ways to reach ‘em with your message.
a. Find out where you can buy banner ads
How about the forums? The blogs? The web sites?
b. Look for text links too
If you can’t buy banner ads, look for Google Adsense on pages.
c. Who owns lists and sell products?
You’ll know these people because in their sig line on their forum posts they’re offering something FREE. In the article directories you’ll see their articles. And at the end in the resource box, they offer somethin’ free — JUST like you wanna do.
3. Offer ‘em something free to get ‘em on your list
Give people something so enticing they HAVE to join your list. That can be a free audio, ebook, PDF, video or newsletter. Or anything else that’ll get ‘em on your list.
Run banner ads or Adwords ads offering something free. Come up with a freebie the folks with lists can send out via an affiliate link, so a cookie gets set.
Write articles with your freebie in the resource box and submit those articles to the article directories.
4. Capture their name and email on your Squeeze page
My friend Jonathan Mizel coined the term Name Squeeze page. To PROVE he invented the term, he trademarked it. In case you’ve mistakenly read someone else invented it.
Anyway, you offer a freebie on a page where folks get the freebie if they join your email list. Not so complicated here.
5. Send emails
This means firing up your autoresponder and loading up emails.
It means learning to write subject lines, format your emails and write bullet points that arouse curiousity and get people to click.
You gotta become a master bullet-point writer.
It also helps if you can spin a good story, just like you do with your friends over the phone or at the coffee shop.
You mix in value with or between your pitches so your open rate remains high. A lot of people make the mistake of watching their unsubscribes alone.
You gotta monitor your OPEN rate. That is crucial. It tells you if you’re getting or losing attention. This is an attention economy.
6. From emails, send ‘em to multiple conversion processes.
In other words, you send an email offering a free video. The free video gives a pitch for something.
Or you send ‘em to a podcast.
Or you send ‘em to a free report or a sales letter.
Or you send ‘em to live streaming video.
Now, WHAT do you sell?
Initially, sell affiliate products. Make Camtasia or CamStudio videos that do your pitches.
Or write pre-sell pages that give a little pitch before you send people to an affiliate link. You know, warm ‘em up first!
WHICH part of this process is the HARDEST for you? Which part do you need the most help with?
Hit me back on my blog by clicking the COMMENTS at the end of this article.
Do you buy into this process? Or are you following some other system? If so, what?
Is this so “old hat” you don’t wanna hear about it anymore?
Or are you STUCK somewhere?
7. Make an irresistible offer.
So now the person has gone to your audio, video, blog, or sales letter.
Now you gotta sell ‘em something.
With first time prospects, give ‘em your best offer.
Probably something cheap or free. Although it depends on your market.
One of my friends offers a free book then sells a $4,000 software package. When 3% of the people buy it from the book, the numbers add up.
Others offer a $1 membership offer that goes into recurring billing after 14 days. That is, after 14 days they’re charged for the membership site unless they cancel.
And they get charged every month. When you have 2900 people getting charged $37 a month, it adds up.
8. Follow the 3 cardinal laws
a. Protect your business number one
Follow the law. Pay your taxes.
b. Maintain the goodwill of your list
Don’t milk your cow so much he/she dries up. Offer value to your list. Keep that relationship up.
c. Make sales
What you can do TODAY: You start with step one. Go find out where you target market hangs out at. What blogs do they read? What ezines do they subscribe to? What web sites do they go to? What forums do they frequent?
Then, when you find that out, look for banner ads you can buy, blogs you can run ads on, text links you can buy, pages with Google ads on ‘em.
And start looking for the folks who have the lists.
P.S. Here’s what I want you to do: Go to my blog and tell me if there’s a step here that hangs you up or you have problems with. Be as specific as possible:
Just hit COMMENTS below this post.
Is this all old hat to you? Too common sense? Do you want something newer or sexier? Or what’s STOPPING you from following this formula today?
Here’s the thing: My new Promo Dashboard will walk you through most of these steps and much more.
But I NEED to hear from YOU because I need to know WHAT to put in it to help YOU the most. I need to hear your feedback on my blog.
Marlon Sanders is the author of “The Info Product Dashboard.”
If you want to create your own info products, go to:
Note by me: Do check out his Info Dashboard. The motivational video alone is worth clicking on that link — it changed my life!